Nice to meet you!
The approach at Yellowzz is rooted in years of entrepreneurial experience across e-commerce, software development and implementation, project management, and trade. By combining this background with practical expertise in brick-and-mortar operations and AI-driven e-marketing, Yellowzz bridges the gap between entrepreneurship, field experience and online performance to build businesses that truly perform.
I founded and lead Yellowzz, driving both the technical developments and the overall strategy of the hub. To ensure every project reaches its full potential, I collaborate with my partner, Frank, whose entrepreneurial mindset with over 30 yrs of experience, serves as a strategic sounding board. This collaboration adds an extra layer of strategic depth to the work of Yellowzz.
The Malinois imagery we use is a nod to my own two dogs of the same breed. Their character—marked by agility, sharp focus, and speed—is a perfect match for our own work style. They represent the high energy and drive we bring to every project at Yellowzz.
At Yellowzz, we don’t follow trends — we build brands with purpose, creativity, and guts.
Forget the blueprint. Build your own. Be Yellowzz.
Recent full business management experiences
Alongside running Yellowzz
2023-2026
“In 2023, we transformed the second-hand project company into a furniture outlet specializing in modern imports from Asia, including mango wood and contemporary seating. Following the success of the retail operation, our relocation from the island in 2025 led to the closure of the physical store. The business was subsequently transitioned into a wholesale operation serving the Caribbean region, utilizing a wholesale portal built on Shopify.”
E-commerce with Shopify
Social Media Marketing
Procurement and Trade
Strategy
2017-2023
“In 2017, we founded a second-hand store in the Caribbean shortly after emigrating to the region as newcomers. Within two years, the business transitioned into a project company specializing in the sale of assets from liquidated households, hotels, and commercial properties in collaboration with curators. These items were sold through our brick-and-mortar store and, from 2019, the island’s first online shop. By 2021, the company had grown to 14 employees. In 2023, we shifted our strategy to pursue a new opportunity.”
E-commerce with Shopify
Social Media Marketing
Project Management
Strategy
2020-2022
“In 2020, we turned our passion for the dynamic and exciting process of auctioning into a reality. The opportunity arose following the bankruptcy of a large household firm in the area, coupled with COVID-19 restrictions that limited traditional retail. Within a three-week period, we moved from the initial idea to a fully operational auction company, including technical platform development, administrative setup, marketing and the execution of our first auction. The business successfully operated for two year. In 2022, due to medical considerations, we chose to close the auction house to focus our resources exclusively on our retail operations.”
E-commerce with Shopify
Technical development
Social Media Marketing
Hands-on execution
Creative portfolio
Curious to see what Yellowz looks like in action? Check out its creative portfolio on Behance — a collection of brand concepts, website designs, and visual storytelling that merge creativity with strategy.